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The Unbroken Digital Thread– Enabled by Modular Architecture

In today’s hyper competitive world, with customers that continuously getting more educated about what they need and want, forces companies to offer an increasingly complex assortment of products and services. However, this diversity can be hard to grasp for customers who wants better and less expensive products. Consequently, to stay competitive companies must continuously improve execution in all areas, for example, Sales, Operations, Engineering and Product Planning. This requires among other things correct master data that is easily accessible along the value chain.